While Saint-Tropez certainly has plenty of allure for travelers and property owners, smart investors know to look beyond the village when buying a home. Areas close to the iconic coastal town offer similar lifestyle benefits with lower market demand and pricing.
While St. Tropez was once a modest fishing village and has maintained its Provençal charm, it’s now a luxury destination, appealing to the world’s elite.
In this article, we’ll highlight some of the most desirable areas near Saint-Tropez that have similar characteristics while offering better value and more privacy. Let’s explore the top hilltop retreats, waterfront gems, and other enclaves in the region.
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Elite Locations Within St. Tropez
If you’re looking for the most luxurious areas in which to buy property close to Saint-Tropez, it is well worth starting your search by looking at some of the following locations.
Les Parcs de Saint-Tropez
The large, gated community of Les Parcs de Saint-Tropez is known for attracting celebrities and other discerning buyers. For premium pricing upwards of €50,000 per square metre, you can enjoy incredible views of the Med and a private beach with around-the-clock security. Villas and private estates here can also serve as luxury rentals during the summer season if you’re interested in earning income from an investment property.
Les Canoubiers
With its own beach and close proximity to the village centre, Les Canoubiers is both a tranquil and convenient place to call home. This is also where you’ll find the Saint-Tropez Yacht Club, which offers sailing lessons and rentals. Owning a property here means having easy access to coastal amenities, including beach clubs and water sports.
Central St. Tropez
If you’re after a rare property, like a historic renovated villa or unique modern home, consider buying in central St. Tropez. While homes here come with premium prices, you’ll be rewarded with an authentic Saint-Tropez experience. Plus, despite the central location, homes in this area often have five or more bedrooms and a private pool. You’ll also be within walking distance of Place des Lices, the city’s 19th-century public square, which regularly hosts a Provençal market and pétanque tournaments.
Prestigious Hilltop Villages with Charm and Views
You don’t need to be located centrally in St Tropez as there are many villages in the surrounding area that are worth considering. Despite these areas being a bit more secluded than in the heart of St. Tropez, they’re certainly not lacking in amenities, beauty, or exciting happenings.
Gassin
Set above the St. Tropez peninsula, the medieval village of Gassin — listed as one of the Most Beautiful Villages of France — has panoramic views, historic charm and incredible properties. Aside from various cultural events throughout the year, you can visit the 16th-century church, 17th-century castle, world-renowned bistros, or prestigious vineyards that produce red, white, and rosé wines. Premier real estate in Gassin includes authentic Provencal countryside estates and contemporary villas priced between €5.95 million and €9.5 million.
Ramatuelle
The hillside commune of Ramatuelle overlooks the Bay of Pampelonne, one of St. Tropez’s most renowned and vibrant beach areas. Aside from access to the celebrated Pampelonne Beach, you’ll also be near a medieval village with picturesque cobbled streets, and you’ll be surrounded by lush forest and sweeping vineyard landscapes. Those interested in authentic Mediterranean architecture tend to buy property in Ramatuelle, where beautiful villas may cost between €2million and €15million.
Grimaud
Like many destinations close to St. Tropez, Grimaud combines old-world beauty with close proximity to the coast. As one of the Golfe de Saint-Tropez’s oldest villages, you’ll find rich medieval history here, including views of the feudal castle ruins. Stunning renovated Provencal homes in Grimaud have features like covered terraces, pools and pool houses, and advanced home automation.
Coastal Locations for Style and Serenity
Coastal locations in the St. Tropez area may have the most interesting and rare ways of life around, from Venice-like canals to hidden coves.
Port Grimaud
The planned marina village of Port Grimaud was designed by French architect François Spoerry, with navigable canals and waterside properties accessible directly by boat, similar to Venice. Perfectly uniting Provencal architecture with a maritime atmosphere are the colorful homes that are whimsically reflected in the water. Overall, real estate demand here is high thanks to how distinct the setting and lifestyle are.
Sainte-Maxime
While notably more relaxed than Saint-Tropez, the commune of Sainte-Maxime, located right across the bay, is just as refined and elegant as the popular town. The seaside resort has a village feel with a harbour setting, and an entire afternoon can be spent strolling by the sea, relaxing on a cafe’s terrace, and enjoying the beach. Luxury properties here include high-end modern villas and vast natural estates.
Les Issambres
Close to Saint-Maxime is Les Issambres, with lush hills and hidden coves that are perfect for nature-lovers and serenity-seekers. You’ll find both traditional properties and contemporary homes here, many with pools. The area is also excellent for water sports enthusiasts, and you can cap off a busy day on the water with a meal at a seafront restaurant.
Inland Retreats for Privacy, Space, and Authenticity
The further you get from the heavy tourism of Saint-Tropez, the more private and relaxing your home can be.
La Garde-Freinet
For the utmost privacy in an authentic Provencal setting, consider buying property in La Garde-Freinet. You can find a quiet hilltop hideaway with mountain views or a private villa surrounded by forest, creating a true haven for escaping the crowds that flock to the area. You’ll still be close enough to the coast to enjoy the amenities it has to offer, too.
Le Plan de la Tour
If you’re interested in an agricultural setting, consider a home in Le Plan de la Tour. The area is known for its spacious properties with large gardens, ideal for large families or anyone who wants a slow pace of life. As with other inland settings, you’ll be removed enough from tourism to enjoy a calm atmosphere, and the nearby hiking trails provide even more seclusion when you want to escape into nature.
Cogolin
The strategically located Cogolin, in the French Riviera’s Var department, may offer the best of all worlds: You’ll live a village life while being close to both the countryside and the coast. That means you can find affordable luxury properties on large parcels of land while still being near inland Provence and Saint-Tropez.
Investment Considerations in the St. Tropez Region
Saint-Tropez accounts for numerous property transactions in the Côte d’Azur that exceed €10M, and both French and international buyers are interested in real estate property here year-round. Though Saint-Tropez is a more seasonal destination than other French Riviera areas like Cannes and Nice, its well-known reputation means it still sees consistent demand throughout the year.
As one of France’s most resilient property markets, Saint-Tropez and the surrounding areas appeal to a diverse set of buyers, including young investors, families and international clientele. Demand is particularly high for the following types of homes:
- Gated communities with 24/7 security
- Properties with sea views and direct beach access
- Contemporary homes with modern features
- Secluded, private properties in natural settings
We’re also seeing an emerging trend of buyers valuing authenticity and exclusivity over famous, flashy settings.
Conclusion: Where Lifestyle Meets Long-Term Value
The towns and villages near Saint-Tropez offer an unparalleled mix of glamour, tranquility, and Provençal character. For buyers who are seeking more than just an impressive name, being slightly removed from St. Tropez means investing in a private, top-tier home in a prestigious setting. Beyond the famous coastal town, you’ll find exclusive, distinct, and affluent properties while still being near one of the world’s most sought-after destinations.
HOMEHUNTS property agents are able to select beautiful luxury properties in the St. Tropez area based on your specific search criteria. Speak directly to one of our property consultants by calling +33 (0)970 44 66 43.
